Job Description:

We are looking to hire a seasoned manager to lead our social media charter for our flagship
brands . The incumbent would report to the Head of Content, and
own the strategy, planning, workflow management and metrics for the brand’s social media
handles. If you are someone who understands the pulse of digital and social communities; if you
live and breathe the latest on people, trends and brands on social media; if you are an original
thinker looking to create a distinct voice, then this is just the gig for you.

Core Responsibilities:
• Help shape the social media strategy aligning brand positioning, marketing goals and a clear
read on the target audience.
• Create monthly social media calendars and leverage topical days to build on the brand’s
presence across different social media channels.
• Create original content ideas and IPs to strengthen engagement and base size.
• Create a one-of-a-kind community around the brand’s core message by fostering
conversations and engagement.
• Monitor and measure key metrics for the social pages.
• Monitor and measure brand reputation and presences through social listening. This would
also entail ensuring consistency of brand voice and brand persona.
• Build and enforce a crisis management module for any kind of direct negative publicity.
Requirements:
• 5 to 6 years of working in content creation and/or social media, with at least 2 years as a team
lead.
• Having worked with digital-first consumer brands (either in a in-house team or agency).
• Thorough knowledge of social platforms, analytics and tools.
• Original thinker with a fresh perspective.